Culture - Tourism
Culture and tourism were for a long time set up in opposition to each other, and sometimes they still are, mainly because they supposedly pertain to different domains. On the one hand, culture is seen as having a noble vocation associated with creating, disseminating and showcasing heritage without reference to monetary considerations, whereas tourism, which is associated more or less consciously with 'mass tourism', is seen as constantly aimed at turning a profit.
It is very fortunate that these boundaries between tourism and culture are in the process of lessening. There is an increasing tendency for culture and tourism to mutually reinforce each other, as is evident in the boom in what is known as cultural tourism, and to pool their strengths in the service of making territories attractive and dynamic.