Museums, cultural centres, theme parks
AUDIT - ÉVALUATION - TRANSFERT - CONTRACTUALISATION
Tourist and cultural facilities and sites such as museums, performance centres, cultural centres, animal and theme parks, etc. often serve as a showcase to promote the tourist and cultural vocation of a territory.
They need to have a high profile (marketing, promotion) and also have an appeal in terms of the activities or entertainment which they offer. They also need to regularly refresh or renew their content, whether it is their permanent collections, their temporary exhibitions or their attractions.
As a result, these facilities are most often expensive both in terms of investment and running costs, especially as they require significant staffing (reception, cultural guides, security, maintenance, etc.), and the takings are not always at the same level (expenditure and takings are highly dependent on the type of attraction and the location of the facilities).
In this sector, Espelia deploys its full operational expertise. More specifically, the firm supports local authorities in:
- analysing the functioning of existing services and facilities, particularly the cultural and/or tourist content and entertainment which they offer
- analysing the match between the expectations of users and visitors and the services and facilities offered in the region
- selecting the most appropriate mode of implementation or management according to the constraints and opportunities associated with each project
- efficiently implementing construction and management projects: contracting, creation of public or public/private operators, monitoring and optimisation of the running of facilities