Water sports facilities
Conceptual developments in water sports facilities in the broad sense have gone hand in hand with developments in water sports activities.
Conceptual developments in water sports facilities in the broad sense have gone hand in hand with developments in water sports activities. In the 1950s, 1960s and 1970s, these activities were part of institutional programmes. In the 1980s, the focus moved onto leisure, and since the 1990s they have been characterised by two distinctive features:
- the significant increase in 'lane swimming' as a physical activity which has become necessary in a society where physical labour is becoming less common,
- the increased interest in keeping fitin the interests of both one's physical and psychological health (self-image, body image), resulting in the development of activities of the aqua-gym and aqua-stretching type, etc.
Swimming baths and water sports centres are facilities which need to cater to these new consumer trends. Physical and sporting activities in the water not only offer a suitable solution to this new, mass demand, but also bring together in a single place people from all walks of life, every type of background and, above all, of all ages.
It is therefore appropriate to segment users of water sports facilities into several different categories:
- school groupswho go to the swimming pool as part of the national curriculum,
- sports and club groupswho are engaging in competition or in a pastime through their membership of a club (those engaging in a leisure activity, in other words who are not seeking to take part in competitions, are becoming more and more numerous within clubs),
- the general public, who are today an essential consideration when running a water sports facility, especially as they generate the largest proportion of the income.
Water sports facilities of the 21st century therefore need to take into account all of these needs and to position themselves as structures equipped with modern management and marketing tools.
In this sector, Espelia deploys its full operational expertise. More specifically, the firm supports local authorities in:
- analysing the functioning of existing services and facilities, particularly their capacity to host different categories of public visitor.
- analysing existing and projected demand in order to highlight the potential need to create new facilities or to extend existing ones
- assessing feasibility and scheduling works to create or renovate facilities
- selecting the most appropriate mode of implementation or management according to the constraints and opportunities associated with each project
- efficiently implementing construction and management projects: contracting, creation of public or public/private operators, monitoring and optimisation of the running of facilities